“Google AdSense for Mobile Applications

Targeted advertising in Android and iPhone applications.”

This clearly states that the Adsense is targeting the Apps used in the iPhone and the Android platform and the Adsense cannot be used in other mobile phones.

As we can see in the above image taken from the Adsnese site, the addis placed  in the iPhone app and the Android app.

How to qualify for the Adds:

To qualify for the public beta, the apps must be free and generate at least 100,000 pageviews per day.

Developers must be ready to go live with the ads in four weeks and participate for three months.

Who is Google competing with:

• AdMob
• Greystripe

For Developers:

• Quickly and easily integrate ads into your app
• Host the highest-paying ads
• Control which ads appear
• Ads on your app can be targeted by keyword, demographics, and location. Advertisers can also directly bid for a placement in your app.

For Marketers:

• Use the new platform, keep a familiar process
• Ad placements are all above the fold, so advertisers have steady interactions with users in the apps they use every day.
• Send traffic to mobile or web landing pages, or promote your own apps by sending clicks directly to the iTunes App Store or Android Market.
• Target specific applications, locations, categories, or keywords to reach your target audience.

So we must say that google is coming up with all ways to get control of the Ad world in the World wide web.